In the ever-evolving beauty industry, new brands are entering the market, e-commerce is earning a larger market share, and micro-influencers are attracting millions of consumers to a variety of brands and products. These factors make it challenging for beauty brands to stand out and for customers to find products that best suit their needs. 

Figure 1 Beauty (Fig.1) had a bold vision to offer a virtual consultation and provide professional recommendations for each customer — without overwhelming them or exceeding a reasonable price point. Fig.1’s target audience includes customers who struggle to identify their skincare goals, are unsure which products to buy, or are reluctant to integrate new products into their regular skincare routines due to time constraints. Fig. 1 wanted a user experience that was visionary, accessible, and beautiful — just like their brand. 

Presence supported Fig.1’s UX and Engineering teams while the nascent organization focused on readying products, marketing, and a litany of other priorities associated with being a start up. The new site experience leads each customer through an online consultation to find the ideal products for their skin. The consultation feature combines video elements and a series of questions related to current skincare routines and shopping habits. A customer’s photo and answers are captured and sent to a licensed esthetician for review. Upon their review, personalized recommendations are sent directly to the customer's inbox for easy purchase and delivery to their doorstep. 

Fig.1 is now able to connect with their customers on a personal level while maximizing opportunities for product sales, all for a price that won’t break the bank.

To learn more about Fig.1, please visit their website at www.fig-1.co. To learn how Presence can ready your organization for a true digital transformation, email us at contact@presencepg.com or call 415-970-5770.