An inclusive perspective on CRM data
By: Marisa Lopez, Director of Account Management at Presence & President of Amplify and Angela Adams, Executive Vice President, Now IT Matters
The mission of Amplify is to empower underrepresented voices in the Salesforce.org ecosystem and those who support them to be fearless leaders in technology. To help nonprofit and educational organizations like yours put your values into your technology, here are six practical steps to put equality in your CRM.* We’ll also discuss how to be inclusive to respect your constituents’ unique attributes, while also recognizing that key stakeholders may require data in a standard format.